This project was about “Redefining” a grocery store.

I created the brand, floor-plan, app and website design for this potential business. Below is the the overall concept.

Savor is a bar, restaurant and grocery store that creates a warm and inviting environment allowing clients to shop and socialize while feeling comfortable. Most grocery stores focus on function without paying attention to social interactions and overall experience. They are generically white and simple with the basic function of get in and out. The store/restaurant that I am creating is all about shopping, cooking, learning, and socializing. The interior has four sections that are the sampling and cooking station, the dining area, grocery store, and bar.

Savor’s goal is to create a social atmosphere that is both utilitarian and specialized. It is a store that has multiple purposes that give customers a chance to learn new dishes while mingling with others.

 The grocery store has five long aisles that allow for multiple products to be stored and displayed. There are four produce stands that display out local fruits and veggies. Near the main entrance on the right there is a liquor room that holds regular and specialty drinks. On the left of the main entrance there is a room that holds our new featured items, class ingredients, and more specialty products that Savor believes should stand out from the main grocery area.

The café features a curved bar and multiple seating areas that can be used for general and class purposes. During classes the bar is used for drink tasting that is paired with the dining experience of the month. Depending on what class is being taught the drink selection can change from wine, to beer, to different teas.

A large room at the back is used for the cooking classes. Customers are encouraged to do a tasting of prepared drinks at the bar before food preparation. There are four main cooking stations that clients stand around while being taught the classes lessons. The tables are curved making it easier for the customer to look at what the instructor is doing. For convenience of preparation and cooking the worktables have a stove and oven built into them. Once the food is prepared customers can choose to sit in the cooking room or the bar area.  

Lupo Solitario was a project I worked on during my time studying abroad in Rome.

Lupo Solitario is a bar, studio and gallery that features a new graffiti artist each month. The company would be located in Trastevere, Rome which is a neighborhood filled with tourist, students, multi-cultural people, and locals. It is designed as a tourist attraction and casual bar after work.

Lupo Solitario's identity is cutting edge, innovative, and approachable organization in the community. Focused on colors, patterns, and textures found on the streets of Rome. Bring the live and energy of the artists into the web and print designs. 

The name is Lupo Solitaro which means lone wolf in Italian. It represents how graffiti artists normally work alone and stand out from the crowd. Their work is original and it is done solitarily. The wolf head also relates to how wolves are night animals that don’t like to be seen. Graffiti artist normally work at night because of fear of getting caught.

About the Mark - Wolf legends have been around for centuries and the one that pertains to this mark is the legend of how Rome was founded. The logo embodies a wolf head because ancient Rome was founded from the legend of Romulous and Ramus who were taken care of by a she wolf. We know of this story because of wall art found in shrines and caves all around Rome. Legends and stories are what graffiti artists use today for inspiration. Most of the street art tells a story from history or everyday life and/or have a statement about something that is going on politically. The gallery highlights artist who express stories through their work, just as ancient romans did with wall art and inscriptions. 

The 27th letter shares exaggerated characteristics of the font Bodoni and was designed by observing the similarities and differences of parts of the letters G and H. 

Martin John is a higher end landscaping company in Libertyville.

I wanted the logo to scream high-end and elegance. Since the company pays special attention to detail when designing a customers yard I wanted the logo to represent that. 

Martin John creates beautiful landscapes so I wanted imagery to dominate the look. 

I worked on this logo and print advertisements while working at Grand Marketing Solutions. 

Country thunder is a music festival in July every year. It includes four days of country concerts and camping. I created a new brand identity that I think represents their company better. 

Borromini vs. Bernini is a book I wrote and illustrated. The story is my take on the rivalry between these two talents. I illustrated Bernini in bright colors to represent his charismatic and optimistic personality. I painted Borromini in cool blues and purples to represent his gloomy and pessimistic outlook on life. 

Berry Sweet is a packing system that I created for my family's homemade jam. There are labels for all kinds of products that invovle berries. I wanted the look to embody the homey feel. I illustrated and watercolored all the fruit because I thought it made the packaging look more personal.